Working with Yvonne and her
team has been a great experience,
fantastically fun, enlightening and
productive process. Yvonne knows
her stuff. 100% recommendation
from me.
John Bland, CEO, SEK
www.sekgroup.org.uk/
Thanks again for yesterday
it was really inspirational
for us all. The workshop
exceeded all my expectations
and now we have a great
foundation to build on.
Chris Songhurst, KCFN
www.kcfn.co.uk/
Social Enterprise
Social enterprises are waking up to the fact that in order to thrive, they need to understand the marketing principles of business.
As a business with a social concern or aim, they often neglect those aspects of business that have often been shrouded in mystery, such as branding, which can appear to be a waste of resource.
Social Enterprise Kent case study
The CEO of Social enterprise Kent asked the branding workshop for some help... here is their story
"As the CEO of a diverse social enterprise called Enterprising Opportunities CIC & Charity called Kent Enterprise Trust I had been frustrated for a long time that we failed to deliver our core message about who we are & what we are about. People were left baffled & bemused or even worse at times when they didn't know who we were! Yvonne was specifically tasked to help us with our branding strategy & wow what an enjoyable process. Yvonne spent time with me (CEO), key individuals from the organisation, the Boards & also undertook independent observations of our marketing/branding. From this a series of workshops were undertaken with the objective of coming to terms with where we are & how we would improve. This culminated in a plan to re brand under one umbrella trading name supported by one quality website."
As part of the implementation programme, Web-designer Aliy Fowler was commissioned to create the new site for Social Enterprise Kent.
Services to support the social enterprise sector
The Branding Workshop has many years of experience working with the charity and social enterprise sector, helping them understand what is the essence of their offer and brand and how they can communicate the passion for their work to all their audiences. We call this Branding in 3 dimensions, to understand this further take a look at some of our past clients.
Yvonne Fuchs is also a founding director of ‘Brilliant Women’ a social enterprise that works trans-generationally to support and develop women’s self esteem and skills in both their personal and professional life.