The Branding Workshop works with private equity, corporate finance and investment analysis teams to support
creative businesses at all stages of financing: pre-investment, at investment, as part of the long term
planning for the investment and in the distressed investment and turnaround arena.
Using trend analysis we can help to identify the areas that would be ripe
for investment and identify the new areas of growth at both a micro and macro level.
The Branding Workshop has been working for many years with trend companies in the UK
and abroad, and it has developed a series of presentations that interpret key consumer
trends for the market place. By understanding these key trends companies and investors
can stay ahead of the competition and find niche markets ripe for development. Competitive
advantage can be gained before an area becomes saturated with investment and the multiples
of EBITDA are driven up.
Brand and Business Growth
We provide initial appraisal about a brand and provide analysis of the 'strength'
of the brand as well as strategic advice on how to grow the value of the business through
strategic brand planning and development.
When the investment has been made we offer advice on how to grow the business as well
as an in depth analysis of the companies strengths and weaknesses from a branding perspective.
The Branding Workshop can offer business advice to investors and the board on how to develop
a strong brand position and offer in the marketplace, and commission relevant services as
required. The result will be a strategic plan to grow the business over the life of the
investment helping to ensure the value investors hope to achieve upon exit.
For investments that are struggling to achieve their planned multiple, The Branding
Workshop can come in and provide a third party perspective and create a plan to turnaround
the business and to maximise value shortly before a sale.