Brand Licensing

Here at The Branding Workshop we advise our clients on their Business development strategy using their brand as a focus. In recent years the opportunities for clients to develop their intellectual property through licensing has grown exponentially.

Whether you are a brand owner who wishes to develop your brand or a retailer / manufacturer who wants to engage with a brand owner, we are able to use our unique brand thinking workshops to advise you.

We also have a vast network of specialists to call upon too! From a legal, accounting or design perspective, we have many years of working within this supply chain , and therefore can find the right specialists for our clients businesses.

We are regular speakers at trade shows within the sector, and sometimes take stands to promote out clients interests.

We are fluent in the requirements of all the creative sectors we advise and therefore can offer our experience in the knowledge that we are adding value to the advice we give.

The way we work

We work coaching and mentoring our clients to be able to judge the offers made to them with clarity and equanimity. We are not agents and as such are able to be impartial when looking at business opportunities with out clients from either a licensee or licensor perspective.

Case Studies

People will always need plates

"As we continue to develop our brand and broaden our work offer, we have been reviewing our initial conversations about the possibility of licensing existing designs. Through continued discussion, Yvonne has enabled us to be more lateral in our thinking about how and where we might look to add value to existing work and we're now tremendously excited about the possibilities before us. We're really looking forward to actioning some of the ideas that have started to take shape through guided conversation and creative thinking, and less fearful of possible brand damage that could occur without Yvonne's guidance and experience of the licensing process."

Sarah Arnett

Nymans Woods painting

"As a business With a brand that has many opportunities in Licensing and merchandising, the branding workshop has helped me understand the value of my brand and where would be the most appropriate places for it to be utilised and how to distinguish between the many offers on the table. It's a daunting task to know where to start and build a branding strategy. Its been so helpful to work with someone who has a vast knowledge of creative side of what I do and therefore I trust the decisions we have come to in where to place my designs and I have an idea of my my long term goals...creatively and financially."

Thinking Different.......Being Different