Yvonne's first experience of commerce was with her family's manufacturing business and subsequently as a designer and manager in her own creative businesses. She studied for an MA at Central St Martins and has held senior roles in HE and FE institutes, including being part of the Art School Inspectorate.
She now applies her business expertise to social enterprises and the creative industries and continues to run her own creative practice.
Yvonne founded The Branding Workshop in 2000 in order to bring corporate brand strategies to small and medium-sized businesses.
She works with creatives and designers as a mentor and business adviser and is an energetic speaker on leadership, branding and creativity in commercial and social enterprises.
Clients describe Yvonne as a insightful and astute adviser, being at turns challenging and provoking, while never ceasing to nurture and guide the individuals at the heart of each business or organisation.
Yvonne was an early pioneer in the social enterprise world and has established herself as a leading adviser on the successful application of business and branding strategies to third sector organisations.
In addition to advising social enterprises, Yvonne is proud to be a founding director of 'Brilliant Women'; a social enterprise that works to support and develop women's self esteem and skills in both their personal and professional lives.
Coaching senior business leaders is a relatively small part of Yvonne's overall practice and yet its rewards are immense; quite simply, she is energised by the transformative effects of coaching.
Yvonne has undertaken extensive training as coach and held a number of coaching roles for organisations such as the Chartered Institute of Management, the NHS and Business Link.
She is a Consultant Practitioner of NLP and holds an MA in Design Studies from Central St Martins. She is currently studying for an MA in Fine Arts.
Yvonne is a business growth adviser for Growth Accelerator, an expert adviser in branding and marketing for the Manufacturing Advisory Service and is a Design Associate for the Design Council.