Victoria Bain Textiles
Victoria Bain Textiles is a company specialising in the manufacture of the highest quality embroidered textiles for the furnishing market.
The client’s objectives
- To re-evaluate her business in the light of current market trends
- To develop a consultancy aspect to run along side the couture manufacturing business
- To look at licensing as a way to build her brand
The Branding Workshop’s help
The exquisite nature of Victoria Bain’s textiles meant that she had a considerable reputation within the interior-furnishing world.
Held up as an example of excellence, Victoria’s knowledge and understanding of processes in this sector needed to be articulated and reorganised in a cohesive fashion. This would then able her to establish the brand and offer it for licensing.
Working on ways for Victoria to become more visible, to add to her huge credibility, was an important aspect of the branding strategy.
Using one to one interviews, and working with a number of creative consultants to create marketing materials, a new business and marketing strategy was developed. Victoria could now serve the couture market, and develop a sub-couture diffusion range and consulting opportunities.
Visiting showrooms and exhibitions for inspiration and to see competitor products, proved to be one of the many joyful aspects of working with such an individual and niche company.
It was so lovely to meet 
